This year has been a pretty good one for advertising. Rather than big new trends coming in there has mainly been an evolution of existing ones. The traditional 30 seconds TV spot is no longer de rigueur, only 2 or… Continue Reading
Smart idea for Coca-Cola from the wonderful people at Duval Guillaume. To help make Christmas a little easier for people, they created a mall poster that was also wrapping paper. Have a look at the video below to see it… Continue Reading
Interesting competition from Skittles in Canada. They created a fictional spokesman named Danny Falcon, and offered a million skittles (5,500 packs) to the person that share the YouTube video the most. The video parodies a pyramid marketing scheme, so far… Continue Reading
Interesting social experiment by Saatchi & Saatchi for Beldent chewing gum. The experiment set out to show that chewing gum doesn’t give off a bad impression. They took 5 sets of twins, 1 chewed gum, the other didn’t, people were… Continue Reading
Fantastic new work by Unilever and Ogilvy. As advertisers we have a huge amount of power, so it’s always great to see that power being put to use for the betterment of the world.The campaign is called “Project Sunlight”, it’s… Continue Reading
Hello there, Below is a weekly email I make up that goes out to Ogilvy and friends, hope you like it. You can read this week adspiration on Flipboard with bonus content at: http://flip.it/wkZuT Interesting stuff / news Why Creativity… Continue Reading
Prepare to get emotional with this continuation of Pereira & O’Dell’s fantastic Skype campaign. This ad follows the story of two best friends who live worlds apart, but who have been bought together by Skype. If you like this you… Continue Reading
Great activation work by ad agency Vitro for ASICS shoes. The installation was put up for the ING New York City Marathon weekend, and featured a treadmill set up to roll at the same super fast pace of fast runner… Continue Reading
Smart work by Pedigree and DDB Brussels, they used buss stop billboards as markers to create city dog walk routes. The idea was based on the insight that dogs need at least one good walk a day to stay healthy… Continue Reading
Clever interactive YouTube work by Volkswagen Canada, famous YouTube band Walk off the Earth, and ad agency Red Urban. Together they created the below interactive YouTube Music Video / Beetle ad. You can click between three different versions of the… Continue Reading