To help launch their new “i” cars, BMW have created a unique, interactive experience shot using fully immersive 360 degree technology. You control the story as you interact with the car, and discover more about the new BMW i range.Watch… Continue Reading
Nice idea by Lexus and a agency Happiness, Brussels. They teamed up with interactive experimental artist Sergio Albiac to create unique portraits of a driver based on his driving style.Although I really like the concept personally I would have created… Continue Reading
The best way to get people to like your phone is normally to get them to try it, however this is normally not as easy as it sounds. Sony and CP+B, Sweden found an great way to get people to… Continue Reading
Like telling people what to do while exploring new places? then you’ll love the new Tourism Victoria campaign. From the 9th – 13th October people online could control 2 real people in Melbourne hooked up with cameras and microphones. People… Continue Reading
BBH Asia Pacific has created the largest virtual- meets- physical football game activation to launch the NIKE Hypervenom football boot. I admire the way they are packaging this for use in Football training schools, as well as a great portable… Continue Reading
To showcase the potential of tablets with Intel processors inside, Intel collaborated with Flume Music. Using Intel tablets, robots, and some instruments they created the below especially composed track. The impressive work was made by ad agency The Monkeys in… Continue Reading
KLM and digital agency Britny, has created a wonderful tool called Dream Catcher that crowd sources all the best places to go for your chosen holiday destination. Some of the best “ads” nowadays are not really ads, they often are… Continue Reading
Education in Uganda and across the developing world suffers partly from a lack of school books. MTN and South African Agency Metropolitan Republic decided to help address this problem by creating virtual libraries in their newspaper print ads. Via USSD,… Continue Reading
One of the best pranks I have ever seen. Tui beer and their agency, Saatchi & Saatchi New Zealand, re-plumbed a persons whole house to pour beer out of all the taps.They placed hidden cameras around the home to capture… Continue Reading
Virgin Mobile has come up with an innovative disruptive way of getting people to check out their mobile deal in the USA thanks to ad agency Mother, New York.They created a YouTube video that tracks your eyes and plays out… Continue Reading