Last weekend Volkswagen kindly lent me their New Volkswagen up!, (see pic above) to drive around Cape Town. It’s their new small city car that’s rather affordable (in South Africa you can buy one for less than R135K).
I drove the slightly posher “Move up!” version of the car, for such a small price it’s impressive, the drive is great, the gearbox is great, the fuel economy is great, and there is a surprising amount of space for what is a essentially a tiny car (comfortably seated 4 adults, 5 at a slight squeeze). Basically a perfect city car for the price.
Together with Volkswagen South Africa the agency I work at, Ogilvy Cape Town, put together an integrated campaign with TV ads, print ads, an interactive web/mobi site, and even an activation launch with Uber.
It’s rare to get to do fully integrated pieces of work, so below I thought I’d share it with you.
I hope you like it.
(To view the website thats takes you places go to www.newvwup.co.za, and to view how we did the Uber launch look at blog.uber.com/UBERUPSA) PRINT
Samsung have used their VR Gear virtual reality headset to help a father away from home witness the birth of his new baby boy.
They used a 3D camera, hooked up via a live streaming kit, and a Note 4 to achieve the VR effect with the Samsung Gear VR.
Nice work from Leo Burnett, Sydney.
This ad for ACADOMIA is beautifully shot and features a smart twist at the end.
Find out his super power by watching the clip below.
Great work from Les Gaulois, France
IKEA have created a wonderful ad to celebrate our household everyday heroes.
The ad features a stirring voice over performance from Terence Stamp, and IKEA have also created a twitter account to go with the campaign at http://twitter.com/EverydayHero365.
Work by Forsman & Bodenfors.
Happy St Patrick’s Day! I’m soon off for a fine drinking session with some Irish friends, but first I thought I would share two of this years ads. The above is by Guinness, and below is Ireland’s new tourism ad narrated by Liam “I will find you, and I will kill you” Neeson.
Intel and Dell have released the trailer for their upcoming new film titled “What Lives Inside“.
The film tells the story of a son’s journey of creative self-discovery after the death of his father and his discovery of a mysterious world of his dad’s creation.
Fans submitted over 6,000 sketches of characters, of wich 144 have been animated to feature in the film which will debut March 25th on Hulu and whatlivesinside.com The film, Intel’s third, features the star studded team of Academy Award Winner Robert Stromberg, Academy Award Winner J.K. Simmons, Colin Hanks, and Catherine O’Hara.
It’s impressive work, essentially a 1 hour ad that people want to go see. Well done again to Pereira & O’Dell, USA.
If you are interested in Jesus you will be glad to know the National Geographic has just created a rather great scrollable website showing the story of his death from different perspectives.
The scrollable story site is part of a promo for a new TV series called “Killing Jesus” and it allows you to view the story of the death from three different perspectives; The Romans, Jesus & his followers, or the high priests.
Have a look at killingjesus.nationalgeographic.com to try it out for yourself. The work was made by Mullen.
The publicity of the black and blue dress has been used in a smart lateral way to raise awareness around the abuse of women.
The ad was created by the team at Ireland Davenport South Africa for the Salvation Army.
The copy reads “Why is it so hard to see black and blue. The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.”
Tinder recently launched Tinder Plus, a paid service that allows you to undo swipes, and use a “Passport” feature that allows you to check out people in the places you are traveling to.
The ad was made by Tinder and MagnaCarta.tv.
It’s a nice ad, but perhaps my favourite thing about this was one of the comments left that read: “Vacation was great. I toured all these cities, I can’t wait to tell you about all the new food and penises I tried.”
It’s that time of year again, suddenly you realise it’s almost the end of February and wonder how you got here so fast, it’s also time for the annual Design Indaba. The Design Indaba is one of the world’s best design, creativity, and innovation conferences, it brings together industry thought leaders from around the world for 3 days of inspiring talks in Cape Town.
The day kicked off traditionally as normal with a talk from a local ad agency, this time around it was Joe Public. Owners Xolisa Dyeshana and Pepe Marais took the stage to talk about their belief that design needs to have a purpose, and theirs is to help solve and draw attention to some of SA’s social issues (e.g. watch One School at a Time). They also shared their latest campaign in partnership with Nedbank, they’ve set up idea ATMs in the foyers at the Design Indaba conference. The idea is to have the public deposit ideas on how to solve South Africa’s social issues, the best ides will be made real. Next up was Dutch industrial designer Hella Jongerius. Her impressive range of work is renowned for it’s innovative and soulful approach. Much of her work focuses on creating a better lasting relationship between an object and people, have a look at http://www.jongeriuslab.com/ to see some of the work.
UK Digital Design and Dev studio The Workers shared their IK prize winning incredible interactive project that they did for The Tate gallery in London. The work they did was fantastic, rather that talk about it just watch the short clip below….wish we had done it.
Stanley Hainsworth, founder of agency Tether, and ex-creative director for Nike, Lego and Starbucks was up next with his great haircut (see pic). He has a lot of interesting insights on human behaviour, and shared how he uses lessons he learned as an actor in his everyday business career (e.g. sussing out what’s really going on in big meetings etc). His work is far too varied to cover in detail here but look him up at http://www.tetherinc.com/stanley-hainsworth/ and check out Tether to see some of his great work.
Naeem Biviji of Kenya-based Studio Propolis shared how his company has learned to love and work well with the challenges and opportunities involved in opening a design workshop in Kenya. He shared the story of his work creating a cathedral in Kenya’s capital.
A highlight every year at Design Indaba is the design school graduates, 8 students from design schools around the world who present their work Pecha Kucha-style at the conference. Click on the names below to read more about the fantastic projects they shared. Doremy Diatta – Design for health. Marc Dubois – Interaction designer who designed “Open Controllers” using smart phones. Teresa van Dongen – Combining Design, Science, and Biology to make light. Tyler Pratt – Designing a personal product line. Kathryn Fleming – Exploring the intersections of science, art and technology (and making 6 legged cat dog hybrid animals). Tia Blassingame – The art of letterpress printing to explore the relationship between race, history and perception. Ackeem Ngwenya – Designing the Roadless Wheel. Carla Kreuser – Creating Stories using a combination of illustration and poetry.
Larry Harvey, co-founder of Burning Man shared his story of Burning man from it’s founding in 1986 in San Francisco’s Baker Beach to the global festival it is today that takes place in over 50 countries. He talked about how the community has been created using a bohemian and “giving” approach, and how the art there is all designed with a social purpose, that people actively engage with it.
“We are radically self-reliant.” Larry Harvey about his Burning Man community. I love that thought. Radical self-reliance. #DesignIndaba
