The smart folks at W+K London have created a wonderful series of YouTube ads for Honda that test your speed reading ability. It’s kind of a smart execution of another speed reading campaign last year from Cellcom.
Normally, a person reads around 180 words per minute, 80% of your reading speed is wasted on eye movement from left to right. The technique behind this ad is called RSVP (Rapid Serial Visual Presentation), which shows the reader only 1 word at a time, enabling you to read up to around 400 words per minute.
Watch the videos below and see if you can still read it at it’s fastest.
Fast
Faster
Even Faster
Sport England Celebrates Real Women
Sport England earlier in the year launched an impressive campaign celebrating active women, no matter how well they train, or how they look.
The work is not too dissimilar at heart to the Dove campaign for real beauty. It’s beautifully shot, and as well as the ad below there is a wonderful thisgirlcan.co.uk website with advice, and inspiring stories from some of the women featured in the campaign.
Work by FCB Inferno.
p.s. This is a very delayed post, mainly because when it came out I was pretty busy, so apologies for the lateness.
New Oscar ads capture the small moments
Ad Agency 180LA has come up with a series of wonderful ads for the Oscars.
Each one captures a unique brief moment, whether it’s the moment people realise they’ve won, their final thank you, or just holding the Oscar for the very first time.
It’s often these small special moments that make life wonderful.
Congratulations to 180LA on marvelous work, see all the work below.
Audi Get Kinky In An Elevator For 50 Shades of Grey
Audi and SNL’s Vanessa Bayer channel some very witty fake elevator scenes for a Fifty Shades of Grey promo.
The work was done by Venables Bell & Partners. Enjoy the entertainment.
Google use cute friendly animals for new Android ad
Get ready to see a tiger, a bear, an elephant, dogs, cats and many more animals all getting along just fine.
To launch their new Android “Be Together. Not the Same.” campaign, Google have used the power of cute animals.
The ad was created by Droga5. Some of the animals seen in the video are lovingly cared for by these great non-profit organizations — learn more about them and support their causes here: Noah’s Ark Sanctuary // Wild Heart Ranch // The Hoedspruit Endangered Species Centre.
Facebook’s new TV ads are all about Friendship
Facebook has released three new ads all talking about Friendship.
The ads are all pretty powerful, great copy, great music too, check them out below.
It looks like these ads were made in house by Facebook’s own creative team, if so, bravo.
People don’t care about the majority of branded content
Nice presentation from planner and ex-journalist Nigel Rahimpour.
The deck shares some views and research on how little the majority of people care about brands on Social Media, and then offers some simple advice on how to get it right.
Best Super Bowl 2015 ads
This year is Super Bowl XLIX and now a 30sec TV ad sells for $4.5m. Below are the highlights of the 2015 Super Bowl ads. The game saw last years winners, the Seattle Seahawks, go up against the New England Patriots and lose it in the last 20 seconds, the last time the Patriots won the Super Bowl was in 2004.
Dodge // #DodgeWisdom
Clash of Clans // Revenge (there were lots of mobile gaming ads this year)
Carnival Corporation // Come Back To The Sea
Coca-Cola // #MakeItHappy
McDonald’s: // Pay With Lovin’
Nissan // With Dad
Weight Watchers // All You Can Eat
Budweiser // #BestBuds (Puppy Ad)
BMW i3 // Newfangled Idea
Newcastle Brown Ale // #BandOfBrands
SNICKERS // The Brady Bunch
T-Mobile // #KimsDataStash
mophie // “All-Powerless”
Squarespace // www.DreamingWithJeff.com ( Go to www.DreamingWithJeff.com)
NBC Nascar // America Start Your Engines
Bud Light // #UpForWhatever
Loctite Glue // POSITIVE FEELINGS
GrubHub // Because Burrito!
Doritos // The Middle Seat
Chevy // #ChevyColorado (Super Bowl Power out)
Find out why there are no more Unicorns in the world
French TV channel Canal+ has decided to share why there are no more Unicorns in the world….it all goes back to Noah and his Ark.
Enjoy the ad, it’s a nice and short fun story, by ad agency BETC, Paris.
New Sonos branding uses smart optical illusion to create sound waves
Californian wireless speaker company Sonos has launched a brilliant new brand identity that makes their logo look like it’s pulsing sound waves. The design was created by Bruce Mau Design, and uses an optical illusion technique.
So simple yet so smart, you can see more of the design at www.brucemaudesign.com.
