Wi-Fi Poster

South Korean movie distributer CJ Entertainment mostly used posters to publicise their movies, however they were ineffective, so their ad agency Cheil decided to try something a little different. They installed routers behind the posters, turning them into Wi-Fi hotspots.… Continue Reading

Samsung GALAXY SIII: Your Song

Really like this idea, but it’s bit of a poor case study video. Samsung and ad agency Cheil, Singapore, hired four improv artists to sing personalised songs via a live online video feed for almost 8 hours. People submitted their… Continue Reading