Dove: Ad Makover
Dove and Ogilvy London created a campaign that allowed Facebook users to swap spam / negative ads about weight, for positive messages on natural beauty. Now if only there was a way to get rid of Facebook ads altogether……
Dove
Dove: Real Beauty Sketches
Incredible work from Ogilvy Brazil for Dove. They found that only 4% of women around the world consider themselves beautiful, and that women are their own worst beauty critics. To help show women that they are more beautiful than they… Continue Reading
Dove: Thought Before Action
After years of celebrating Real Beauty for Dove and helping women find happiness in how they look, Dove and OgilvyOne, Toronto decided to try something different. For the first time they tried to speak directly to those responsible for manipulating… Continue Reading
Dove Body Wash: Scratch Card
Always like finding simple yet effective ad stunts, the above is for Dove body wash from Ogilvy & Mather, Toronto. Now if only they included a mobile friendly URL with something to help the person actually get the product….
Dove: Ad Makeover
Clever work by Dove by Ogilvy UK. They created a facebook app that will block out the often self esteem demoralising ads seen on facebook with encouraging dove notes. The campaign works by Dove doing an advertising deal direct with… Continue Reading
Dove Therapy: Favourite Things Song
Ogilvy & Mather, London have just released this fun sing-along number for Dove’s new damage therapy hair care range. One thing that puzzles me though is that the final shot seems a bit against the “Dove Evolution” campaign meme of… Continue Reading