Smart work by Pedigree and DDB Brussels, they used buss stop billboards as markers to create city dog walk routes. The idea was based on the insight that dogs need at least one good walk a day to stay healthy… Continue Reading
Pedigree are pledging up to £100,000 to dog rescue centres around the UK. The mechanism is simple, just go to http://uk.pedigree.com/pedigreeadoptiondrive/ and take a dog for a virtual walk across 4 websites, upon completion Pedigree will donate £1 to the… Continue Reading
Great campaign by Colenso BBDO, Auckland for Pedigree Omega 3 Dog Food. If you click on any of the images for a larger view you will see each ones shows a flow chart of how a dogs mind works.
As part of Pedigree dog food’s global adoption campaign TBWA/Frederick in Chile came up with this great installation at a bus station in Chile to raise awareness of dogs stuck in shelters, and the need for adoption. They filmed a… Continue Reading