If you want some inspiration/tips, and a nice short advertising success story, watch Neil Blumenthal, founder of Warby Parker share how he built his brand into a multi-million dollar company in under 2 years from some creative ideas. Via: PSFK
Last week we (Ogilvy & Mather Cape Town) were invited by Google and innovation / marketing website PSFK to discuss our Volkswagen Street quest campaign. We were joined by Hyundai‘s New York agency Bossa Digital and Innocean, who were talking… Continue Reading
I normally try and find a great ad each day and post it here, but this is better than any of the ads that came out (Apart from a great new VW one from my own Ogilvy Cape Town, but… Continue Reading
Great infographic on the ad agency universe and structure from PSFK. Nice to see Ogilvy and WPP up there at the top. PSFK is a trends research and innovation company that creates content, hosts events, provides consultancy and manages a… Continue Reading